Book. Show. Return.
Two pieces of real work for your spa, not a demo.
No ads? I start with your quiet patients.
Two pieces, both free. First a page matched to one of your live ads, run for a month, with bookings before and after. Then one campaign to patients who went quiet, every word approved by you. All I ask is to share the results.
I'm Ethan Wolk. I build every page and campaign myself.
New patients
$10a unit
normally $12
with Dana, RN · ★ 4.9 from 312 reviews
Your details
Front desk alert
New lead, Botox $10 a unit
Name and number saved. Follow-up text in 15 min if they don't pick a time.
Sample spa and messages
See it work
1,284 likes
lumenaesthetics Your first Botox visit, $10 a unit this month. Natural, never frozen. Limited spots with Dana.
Tap the glowing spot to try it
Speed to lead
43%
of med spa bookings are never rebooked.
54%
of new aesthetics clients don't return within 90 days.
Published industry data, not results from any one spa.
Where revenue slips away
The first visit that never becomes a second. Regulars who quietly come less often. Every text comes from your spa's name and number, not one injector's phone.
37%of first rebooks get cancelled. After two rebooks it's 4%.Source: Zenoti 2026 Benchmark, medspa edition
The no-show hour. A front desk that can't chase anyone between patients.
68% to 79%attendance in clinical trials once text reminders were added.Source: Cochrane review of 7 randomized trials
The call at 7pm nobody can take. The DM at 10pm you answer yourself. The ad click that lands on your homepage.
7xmore likely to become a real lead when someone replies within an hour.Source: Harvard Business Review, 1.25 million leads, across industries
Before and after
How I work
An offer page for one of your live ads first, then one campaign to patients who went quiet.
A 20-minute call first. Then about 10 minutes from you: a screenshot of your ad's last 7 days of clicks and bookings, no login needed. I record that week as the baseline, you see a first draft within 2 business days, edits come back within 1, and it goes live the business day after you approve. Then the page runs for one month.
While the free work runs, I look at your spa the way a patient does.
Where you're most likely losing revenue from the leads and patients you already have, ranked from what I observed: screenshots, timings, tap counts. Plus the free work's results.
We go over the results together and tell you plainly if it fits.
If the program fits, I show you how it works. If it doesn't fit yet, I tell you that plainly. Either way you keep the page or campaign and the findings.
Everything I build runs on my side and points at your booking page. Stop any time and I switch it off. Your systems stay exactly as they were.
I go through what you run today.
Your booking software, phone setup and the messages you send now, to find where patients slip through.
I fix what already works.
A review ask that goes out a week late can go out the same day, from the provider who treated them.
I use what you already pay for.
Your booking software can send rebook reminders. Most spas never turn it on.
I write what's missing.
If nothing texts a caller after a missed call, I set that up on my side, pointed at your booking page.
How I handle patient data
Marketing texts go only to patients who agreed to them. Everyone else gets email.
The free offer page needs no patient list. A reactivation campaign uses only the contacts you choose to share, and texts go only to patients who opted in.
Any reply like STOP or “no more texts” is honored at once.
Instagram messages carry contact details and interest only.
Replies quote only the prices, prep notes and claims you approved.
Anything clinical is handed to your provider, never answered by software.
What you get each month
Who came back, who didn't, and what I'd do next. Lumen Aesthetics is a sample spa; the numbers are sample data.
Every text, reply and booking is in there if you want the detail.
Booked back this month
26Rebook radar: 23 patients due for a return visit
Quiet patients texted
212Booked back
26Due for a return visit
23Reviews asked
61Patient back after 14 quiet weeks
Booked Botox with Dana, Thu 2:30 PMA reply with a medical question
Handed to Dana, not answered by softwareSample data
Questions
Signing costs nothing, and you can walk away on the results call owing nothing. You approve every message before it goes out, and you can stop any time. I walk through the paperwork on the call.
Yes. I start with the reactivation campaign to your quiet patients, every word approved by you. The offer page is only for spas with a live ad.
No. It's me doing the work, not a login. I run the texts, offer pages and campaigns on my side, pointed at the booking page you already use. Nothing gets installed in your software. I report monthly. You approve every message.
Messages sign as your spa and use the patient's name, the treatment and what they said. In Instagram DMs I say up front that it's automated. Your team sees every conversation and can step in anytime.
No. At kickoff I go through everything you run today. If it works, I leave it. If it's close, I tune it. If it's missing, I build it.
A flat monthly fee, month to month. I give you the number on the call, with what I've found for your spa.
No. I start from what you run today and only build what's missing. I'll tell you plainly what I can and can't connect to once I see your setup.
No. You keep your ad accounts and your pixel. I only change where the ad lands.
Offer pages and email: a first draft within 2 business days, live the business day after you approve.
Tell me your setup on the call. If it isn't worth it for you yet, I'll say so.
Book a call
Your ad page, then one campaign, both free. On a 20-minute call I'll tell you if it's worth doing.